Rather than positioning AI and human influencers as competitors, the study advocates for a hybrid model that leverages the ...

Regional Insights and Predictions Outlook for 2025 NIQ’s data signals ... of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two ...

The majority of the top 100 global FMCG manufacturers and retailers already utilize Numerator and/or Worldpanel for consumer behavior data. The new company will provide verified first-party ...

"Social commerce" is more than just a trendy buzzword nowadays; it’s a tool brands can use to deepen their connection with ...

Consumer sentiment is an aggregate measure of how individuals feel about their finances and the economy as a whole. Also called consumer confidence, this economic indicator can serve as a ...

How Narvar's new tech is using AI to harness the power of 42 billion consumer interactions a year to improve retail operations.

U.S. automaker General Motors (GM.N), opens new tab and its subsidiary OnStar agreed not to disclose sensitive vehicle geolocation and driver behavior data to consumer reporting agencies for five ...

Trade shows are more than just platforms for networking and showcasing productsthey are powerful economic indicators that ...

But the AI revolution has only just begun. Today’s most powerful AI models, often referred to as “frontier AI,” can handle ...

President Joe Biden will end his term with a relatively healthy labor market as the United States added a surprising 256,000 ...

Over the last decade, companies across the globe have been aggressively adapting to the increased demand for e-commerce options for their customers. Consumers now expect products delivered to ...