WARC's 2024 Consumer Trends Report explores the most important trends influencing global consumers, and evaluates the impact on their buying behaviour. It provides insights and advice for marketers ...
What It Is and Why It Matters Consumer sentiment is an aggregate measure of how individuals feel about their finances and the economy as a whole. Also called consumer confidence, this economic ...
Regional Insights and Predictions Outlook for 2025 NIQ’s data signals ... of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two ...
By combining their unparalleled data ... complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry ...