When you see a Firefly Petunia for the first time, you might think you’ve fallen down a rabbit hole into Wonderland. But these flowers really do glow in the dark.

Despite the USDA concluding the flowers would not overtake other natural ... are thrilled to share their discovery with the public, selling the Firefly petunias starting in April, according ...

But thanks to biotechnology, a new variety stands out — especially at night. The bioluminescent Firefly Petunia produces a steady, soft glow much like moonlight. It debuted last spring to ...

The players behind Firefly, a glow-in-the-dark petunia, share the backstory behind this illuminating discovery and how they ...

causing them to feed on newly visible flowers at night. He also has concerns about the genetics getting into other plants through sexual reproduction rather than close breeding. To address some of ...

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The bioluminescent Firefly Petunia produces a steady, soft glow much like moonlight. It debuted last spring to overwhelming enthusiasm and earned a place on the cover of Time Magazine’s best ...