Everleigh reveals the secret powers of her new Blume Doll�watch the magic happen!

Most people remember playing with toys when they were kids. There are memories of brightly colored blocks being stacked, toy ...

Motherhood is a demanding long-term role characterized by having someone almost entirely dependent on you. As these changes ...

Since Greta Gerwig’s brilliant “Barbie” movie came in July 2023, countless people have continued revisiting their own fond ...

For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Walmart just dropped its 2024 top toy list. Our shopping experts rounded up our 15 favorite picks, including several Good ...

Rapper T.I. and wife Tiny begin third infringement trial against L.O.L. Surprise! O.M.G. doll maker after prior mistrial and ...

ROCHESTER, N.Y. (AP) — The National Toy Hall of Fame is floating the idea of inducting balloons. Praised for their ...

Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...

When my daughter was small, we bought her a baby doll. I can’t remember if she asked for one, or if it was just one of those ...

GOO JIT ZU HERO CREATOR PACK THRASH £20 - For the very first time, your child has the power to create their own Thrash Action ...