Last month, I flew to Munich for 48 hours to attend the launch of Patek Philippe’s new Cubitus collection of square-faced watches. The first clue that the event, which was held in a grand ...

Last month, I flew to Munich for 48 hours to attend the launch of Patek Philippe’s new Cubitus collection of square-faced watches. The first clue that the event, which was held in a grand industrial ...

Patek Philippe’s president Thierry Stern has brushed off criticism of the new Cubitus collection, labelling social media critics as haters who have never owned a Patek watch and never will. Cubitus is ...

Before Patek Philippe surprised the watch world by unveiling its new square-shaped collection, the Cubitus, another Swiss brand, had already trodden the turn of the classic square path.

This week on Fratello Talks, we examine the Patek Philippe Cubitus. Nacho, Lex, and Daan join forces to discuss this hotly debated release from one of the world’s most prestigious watch brands.

The pleated tuxedo shirt has had it rough. Perhaps tarnished by mere association with its flamboyant cousin—the ruffled tux shirts of ‘70s prom nightmares—the formal style has collected dust ...

Was it an elaborate hoax? Last week, though, Patek Philippe made it official: The three watches that made up its new Cubitus collection would soon be available (presumably to the über-rich ...

Robb Report will receive commission from items purchased from The Vault. All sales are conducted by independent merchants. With the holiday season quickly approaching, we suggest considering some ...

The Boogie Nights actor wore a Patek Philippe Cubitus watch, which was just revealed in Munich last week. "You know what? You can't wear the Cubitus in there," he said before taking it off and ...

Being such an early bird must mean he's first to a lot of things, including the hypey Patek Philippe Cubitus that was unveiled in Munich last week and has appeared on his wrist already.