Cute furry characters, aliens and fire breathing dragons did not make the cut in this year’s John Lewis Christms ad by Saatchi & Saatchi. One aspiring musician also has the chance to become the next ...

Advertising doesn’t just inform; it subtly molds our choices. In the competitive fast-food sector, standing out through ...

AI and automation are among the factors influencing marketers to move away from traditional agency remuneration models toward ...

Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...