Monster made a few sizable acquisitions over the past 10 years, namely the $690 million purchase of major flavor supplier American Fruits & Flavors (AFF) in 2016, the $330 million deal buying ...

While half of the Vegas megaconference grapples with implementing current generative offerings, the other put a flag in the ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...

So, it's no surprise that the recent trailer for Ark: Survival Evolved ’s upcoming DLC, Ark: Aquatica, has fans livid over ...

For his first meeting with Coca-Cola employees as the CEO, Quincey made two bold decisions: He didn't wear a suit and the ...

Related: This Mom-and-Pop Diner in Ohio Will Take You on a Nostalgic Trip Back to the 1950s The club sandwich stacks turkey, bacon, lettuce, and tomato between three slices of toast – a skyscraper of ...

Wheldon steps into the role for the second time and replaces Mastercard’s chief marketing and communications officer Raja ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Among the most passionate are Danes, seeking a way to protest Trump's threat to seize the Danish territory of Greenland.

New York (CNN) — PepsiCo is buying Poppi, the popular prebiotic soda brand, in a $1.65 billion deal.