Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

Meet the man behind Mattel's marketing blitz that ensured the Barbie film was the main topic of cultural conversation in 2023 ...

Recognize time lags between marketing efforts and sales outcomes and adjust your strategies accordingly to maintain alignment ...

Door-to-door sales agents targeted the elderly with promises of energy savings, rebates, tax credits that proved illusory, an ...

Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen?

Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

The bane of fake followers and consumer fatigue beset some festive campaigns. An 'always on' engagement style rather than 'festive boosts' should be the way forward, say marketing experts ...

Claude AI can now analyze PDFs, hackers are targeting small businesses and an inflection point is coming for CRM ...

With a winning record and an electric young quarterback in Jayden Daniels, the Commanders are bringing a wobbling fan base ...

Finding this balance between efficiency and empathy, automation and personalization, is crucial to developing successful marketing strategies in this GenAI era. Marketers can start by implementing ...