Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

Meet the man behind Mattel's marketing blitz that ensured the Barbie film was the main topic of cultural conversation in 2023 ...

Recognize time lags between marketing efforts and sales outcomes and adjust your strategies accordingly to maintain alignment ...