This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

Discover a complete guide to CRM analytics, including types, benefits, key metrics, and software features that can help grow ...

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

The 80's and 90's spawned a host of selling models and most of us in the pharma business have been trained ... how many pharma executives working in sales or marketing are taught to understand ...

In 2006, a private equity firm bought him out, and sales continued to grow ... Small wonder that the story is now taught in business schools as a textbook example of successful product design and ...

Recognize time lags between marketing efforts and sales outcomes and adjust your strategies accordingly to maintain alignment ...

Whether you’re a start-up looking to gain traction or an established business seeking to scale, this comprehensive guide will help you make informed decisions to achieve your marketing goals ... to ...

The product grew out of a marketing analytics company's efforts to help small businesses fill their social feeds without ...

Every year, marketing teams grind through “planning season,” hoping to finally deliver results that leadership wants. Yet, ...

And to its credit, this traditional approach has been successful. In the typical product development and marketing cycle, ...

Meet the man behind Mattel's marketing blitz that ensured the Barbie film was the main topic of cultural conversation in 2023 ...