"Sales cratered and sat there," an industry analyst said. When conservative activists set aflame boxes of Bud Light and urged a boycott in response to an endorsement from a trans influencer last ...

The brand recently introduced new Bud Light Next in primetime with a Super Bowl 2022 commercial. To celebrate the zero-carb brew, you can enter Bud Light Next’s “Spot a Zero” sweepstakes.

That went unnoticed, but Mulvaney’s next ad didn’t: On April 1, Mulvaney posted an ad of her drinking Bud Light while telling viewers that Bud Light had sent her a can of beer with her face on it.

Steppenwolf’s 1968 classic, “Magic Carpet Ride” plays as a close up is shown of a quilted Bud Light-branded zip-up jacket. The next scene features a man wearing metallic sunglasses and a ...

“We’re all susceptible to attention spans that can quickly shift from one thing to the next, which is why I didn’t think Bud Light’s losses would be as severe or as sustained as they’ve ...

NEW YORK — Bud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender influencer.

Bud Light continues to face blowback over its ill-fated tie-up with transgender influencer Dylan Mulvaney — with social media users blasting the beer brand over its latest attempts to defuse the ...

Bud Light is showing no signs of rebounding from its slump as sales plunged even further in June, recent industry data shows. Sales of the popular beer dropped 28% for the week ending June 24 when ...

Once the most popular beer in the US, Bud Light is now selling for less than water in some American warehouses. Andy Wagner, the manager and 18-year veteran of Glenn Miller’s Beer & Soda ...

Once the most popular beer in the U.S., Bud Light is now selling for less than water in some American warehouses. Andy Wagner, the manager and 18-year veteran of Glenn Miller’s Beer & Soda ...