It’s easy to assume why building your brand awareness is critical. Social media can help this happen because it’s a platform with a ton of people in one place. Thus giving you the potential to ...

Brand awareness is crucial in today’s digital age. Digital marketing has become one of the most effective methods to increase brand awareness. There are various tools available, and some ...

The level of "respect" is determined by looking at both familiarity (awareness ... the bottom of the most familiar in regards to brand respect. Delta is a prime example of the gap between familiarity ...

On top for the last three years is Visa, with 97% brand awareness, 79% favorability and 65% trust. The company also had the highest number of weekly users out of all the brands on the list- 34% ...

The Mobile InsightNorms study measured unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent. The study included a comparison of mobile media ...

From content’s role in modern branding to navigating challenging times, in this interview with Blackbear head of marketing Stefan Maritz, Bynder offers actionable insights for aligning brand awareness ...

For as much as Wingstop has grown recently (seven straight quarters of at least 15 percent same-store sales growth), the chain is still chasing a brand awareness gap. CEO Michael Skipworth called it a ...

brand awareness by 13 points, ad awareness by 26 points, favorability by 9 points, affinity by 7 points and consideration by ...

Lack of awareness: Few women actively sought solutions ... To enhance consumer understanding of the feminine hygiene category, the brand concentrated on producing informative content about its ...

Winning Gold in the Healthcare and Pharma category for Social Media at The Drum Awards, Advil Canada’s innovative ‘Head Settings’ campaign merged neuroscience with gaming to deliver real solutions for ...

This year’s Super Bowl LVIII was watched by a record 123.4 million viewers. The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22. But beyond the ...

he said. In control The mobile campaign was compared against a control group seeing the same creative on TV, with mobile producing a 5.7 percent higher ad awareness, 7.6 percent higher brand ...