Maharashtra (41 per cent), and Odisha (26 per cent) showing moderate growth in the FMCG basket despite lower financial worries.

However, states like Bihar, Jharkhand, Uttar Pradesh, Madhya Pradesh, and Chhattisgarh remain less digitally connected, ...

There has been a 60 per cent rise in the average FMCG basket size among India's rural consumers in the last two years, driven ...

Shashi Sinha, CEO, IPG Mediabrands India, engaged in an insightful chat with e4m Editor Tasmayee Laha Roy on a balanced media ...

Mumbai: WPP’s media investment group, GroupM, and Kantar, a global marketing data and analytics company, have released the ...

The report identifies a clear divide between rural consumers who rely solely on agricultural income, which accounts for 19% ...

Kantar & GroupM Rural Barometer Report 2024 also highlights a 60% rise in the average FMCG basket size among rural consumers ...

Sama Chakeva is a vibrant and culturally rich festival celebrated in the Mithila region, which includes parts of northern ...

India's aviation landscape sees a major shift as Vistara merges with Air India, leaving only one full-service carrier. Explore the rise and fall of Indian airlines and the impact of foreign investment ...

TalentNomics India, in partnership with KAS-Japan, successfully organized a roundtable discussion centered on E ...

Bihar Chief Minister Nitish Kumar on Saturday reaffirmed his commitment to staying aligned with the Bharatiya Janata Party ...

You might wonder, "What language do Indians speak?" The answer is far from simple. Let's explore the fascinating world of ...