Scroll on to discover 14 standout K-beauty products, from blushes and mascaras to lippies and beyond. From familiar picks you may recall from TikTok viral moments stateside to hand-picked expert ...

Nicole Scherzinger’s sleek and smooth hairstyle at the Tony Awards can be recreated with a slick back brush and a hair wax ...

"I absolutely love this product, it makes my lashes strong, thick and long. No need for any fake lashes as it enhances your ...

According to Phan, a lash lift works by relaxing your natural lashes to make them more malleable. “Using ingredients like ...

Seen on runways, red carpets, and Instagram selfies alike, the minimalist makeup trend is taking over. Big names like Lorde ...

Salma Hayek just dropped a unique beauty hack for covering her gray hair. She swipes a few coats of Benefit Cosmetics Roller ...

Benefit Cosmetics took their fan-favorite volumizing mascara and made it water resistant. The Badgal Bang! Waterproof ...

If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" — Nala I was very adamant ...

A new blush in a mauve hue with flecks of sparkling pigmint.

My short, straight Asian lashes have always been one of my biggest insecurities. So, when I discovered lash extensions in my ...

The mascara ... ‘best and cheapest’ mascara she had tried. The same shopper comparing the product to Maybelline’s Sky High mascara she said the Primark mascara was “thicker” but left ...

Acting has never truly been in the cards for me, but the warmer months are when I adopt new characters. Just as an actor ...