In between wash days, a dry shampoo can be a savior, according to hairstylist Brendnetta Ashley. She recommends applying it ...

Before even picking up that curling iron, make sure your hair is prepped with the best products (and also keep up that healthy lifestyle). It is key to prepping your hair with a heat protectant spray ...

If you buy something through my links, I may earn a commission. Humidity always makes my hair a frizzy mess! Well, not ...

Three PureWow editors test the Pattern Beauty hair steamer and here’s why it’s a great hair tool for natural hair.

It’s practically a modern folk tale – a reaffirming of skewed beauty standards, passed down through generations: girl is born ...

Stull said that a number of prescription treatments exist for topical psoriasis, such as steroids and injectable therapies, ...

In 2025, embrace the future of beauty with this carefully chosen range of cutting-edge products that will improve your skin, ...

Inspired by Timothée Chalamet and Jeremy Allen White, curly hair — often achieved via the ‘broccoli perm’ — is the most coveted male asset in 2025 ...

Mensah agrees. 'Short fringes with curly hair are the hardest to maintain for most face shapes, but the '70s curly curtain ...

We spoke with experts and tested worthy contenders to round up the very best hair straighteners. Here are our top picks of ...

There are plenty of ways to feel younger, like using skincare to minimise forehead wrinkles, or trying a new workout to stay ...

Actress Tracee Ellis Ross started building her vision for Pattern Beauty while starring on the sitcom Girlfriends, but it was ...