Baby boomers are the growing target of the self-care economy, as their spending habits on wellness have increased more than ...

While the video was intended to poke fun at Boomers, many younger viewers found themselves agreeing with the fictional customer. “I guess I am a 29-year-old boomer. I agree with bout 85% of these,” ...

The impending wave of an aging U.S. population is either a crisis or an opportunity … depending on whom you ask.