Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Adobe has cut the cost of its Creative Cloud All Apps plan for students and teachers by 90% - but you'll need to hurry, as ...

Adobe’s urgency in making generative video available to a wider user base stems from AI competition that’s making urgent ...

Meanwhile, the Pro plan will run users ... Previously, Adobe offered many of Firefly's AI tools within its existing Creative Cloud subscriptions, letting users try the new tools for no added ...

And with no ongoing subscription, it's one of the best alternatives to Adobe Premiere Pro. Using the video editing app is much simpler, chiefly because it lacks many of Premiere’s in-depth ...

Adobe opens its AI video generation up to the public letting anyone generate short clips from image or text prompts ...

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.