Adidas plans to cut as many as 500 jobs in ... It has leaned on its classic Samba and Gazelle styles to boost sales and has also benefited from a slowdown at Nike, its biggest competitor.

To further introduce himself to the French capital, the California-born designer has teamed up with his collaborators at adidas Originals to bring Chavarria’s world off the runway and into the ...

However, because of heavy competition, the termination of the Yeezy ... Adidas to achieve premium prices and supports its brand among both professional and amateur athletes. For example, its Boost ...

The group’s performance represents a rebound from a challenging 2023 marked by the fallout from ending its Yeezy partnership with rapper and designer Ye. Adidas has been undergoing a turnaround ...

Adidas has made an impressive comeback in 2024, with solid figures for both the fourth quarter and the whole year. Thanks to the popularity of the Samba and Gazelle models, combined with the sale of ...

Adidas was happy to call in a favour when it came to signing Lamine Yamal. The sportswear giant rented out a huge office space in Barcelona and several of its top executives flew in to meet the ...

In the first episode of CREP CHAT, we dive into two of Adidas’ most iconic sneakers: the Yeezy 350 V2 and the Ultraboost. From their design and comfort to cultural impact, we break down what ...