Mashing up a family drama with a business documentary, SvD’s podcast Dynastin went deep inside the complicated legacy of ...

Tess Jeffers, director of audience analytics at The Wall Street Journal, discusses audience editors, social media, AI, and ...

To drive subscriptions for its OTT platform, Prothom Alo enlisted the help of Allen Swapan, a notorious gangster from its ...

As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fifth “30 Under 30” award. Today’s ...

Rather than addressing the broad societal implications of AI, Schibsted has chosen to focus on how these changes will most ...

To generate engagement amongst both subscribers and non-subscribers, Bild developed the Fame Fighting event, which saw celebrities and influencers battling it out in the boxing ring.

You can see the article here. It’s still very much an article, but it’s moved from a static article page with embellishments ...

The Irish Times used a new visually driven strategy on Instagram to increase engagement and attract new users.

Gazeta.pl made its investigative reporting on the commercial poultry industry more accessible by creating a comic book and ...

During this week’s Webinar, INMA members heard from Torry Pedersen, a special advisor for Schibsted, former CEO of VG, and ...

Lessons from the world's subscription masters is the focus of an INMA Readers First Initiative Webinar featuring Robbie Kellman Baxter, a renowned subscription expert and author with a track record of ...

Subscription-first publishing is growing, but ad-based models have not completely disappeared, and many successful media ...