Alcohol-free versions often approach the same price as their alcoholic counterparts: and that’s hard for consumers to swallow. What’s the way forward?

Wilde Toast – a drinks agency who counts global brands such as Red Bull, Diageo and Edrington among its clients – trawled data from Google, SEMrush and Exploding Topics, a tool which tracks trending ...

Red Bull Zero has launched in the US: a new drink using monk fruit extract, erythritol, sucralose. The drink has ‘its own ...

Australia’s Taylors is applying a forward-thinking approach in its packaging and latest launches to capture Asian market ...

Functional sparkling alcohol-free aperitif De Soi was co-founded by Katy Perry in 2022. What’s the secret to its expansion to ...

The proposals would see alcohol labeling come closer to that for non-alcoholic beverages: with serving sizes, calorie counts, ...

Speaking as Carlsberg announced the completion of the acquisition on Friday (17 January), Carlsberg Group CEO Jacob ...

Singapore beer giant Tiger says that its revamped packaging reflects progress and innovation while staying true to its roots ...

Front-of-package labeling has the potential to be ‘as iconic as the Nutrition Facts label’, says the FDA, as it launches its ...

From barrel-aged aperitifs to THC and CBD, we take a look at some of the latest launches in the low alcohol and alcohol-free ...

Considering flavors and formats are two cornerstones of beverage innovation: while functionality is an increasingly important ...

US dietary guidelines are due to be updated this year: and the first two weeks of 2025 have seen the debate over alcohol ...