The world of restaurant marketing is undergoing a seismic shift. As the competition for diner attention heats up, traditional approaches are no longer enough.

The Game LLC, the licensed operator appointed by the General Commercial Gaming Regulatory Authority (GCGRA) to manage The UAE Lottery, has partnered with Takalam.

Awkward Ads is a young, agile, and creative agency specializing in culturally authentic storytelling across the MENA region. Sony AbdelMohsen is a partner and the Regional General Manager at ...

If there’s one thing that signals the start of the holiday season, it’s the much-anticipated release of Starbucks’ iconic Toffee Nut Latte.

Ahead of the start of the outdoor season, Jeep™ has diversified its brand identity with the launch of a limited-edition BBQ grill, inspired by the iconic seven-slot grille of the 2024 Wrangler.

: The Crunchy Crust Lay’s Pizza. A new limited time offer available, where Lay’s legendary crunch meets the irresistible flavor of Pizza Hut’s crust.

Dubai World Trade Centre (DWTC) has officially appointed UAE-based PR and Communications agency, POP Communications, to handle PR for Gulfood 2025 Dubai World Trade Centre (DWTC) has officially ...

In a strategic partnership with Emirates Motorsports Organization (EMSO), Al Jalila Foundation, the giving arm of Dubai Health, has been designated as its official charity partner for the 2025 racing ...

Patrimony Media signed an exclusive partnership with ELLE International to license all print, digital and event extensions of ELLE Arabia in the Middle East. “We are very happy to strengthen our ...

Meltwater, the global media intelligence firm that offers tools for online news and social media monitoring, has now launched a mobile application. The app allows clients to monitor and access news, ...

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. According to WPP’s global agency, The&Partnership, ad fraud was ...