Poppi created fully stocked vending machines, installing them in influencers’ houses, such as Jake Shane, Avery Wood and Kaeli Mae. To fit the online aesthetic, these influencers posted videos ...

Looking to sip smarter? Popular brands like Poppi and Olipop tout healthier alternatives to regular soft drinks with their ...

OPINION: Poppi and other brands have been too focused on the social spectacle of advertising rather than supporting the ...

This moment of soda industry disruption comes amidst the backdrop of a new age of consumers grappling with seeing the impacts ...

Artists like Anastasia Inciardi are making their art accessible — and highly collectible — nationwide by throwing it in ...

Maybelline disguises Jojo Siwa as a teddy bear for a New York City scavenger hunt and Victoria’s Secret Pink hosts a pastoral influencer trip.

Duolingo’s owl mascot Duo, who met his demise on Feb. 11, has apparently survived his encounter with a Tesla Cybertruck after ...

Much of the backlash stemmed from Poppi’s focus solely on mega influencers, rather than incorporating a diverse mix of ...

Before the ad aired, Poppi sent giant, pink soda vending machines to 32 influencers. To name a few, the list included Shane, ...

‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by ...

After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...