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The seltzer maker aims to stand out in the trendy category with fresh juice-infused drinks, eschewing the gut-health approach of rivals.

Coca-Cola is launching a prebiotic soda brand, Simply Pop, in late February, targeting West Coast and Southeast consumers.

Coca Cola is introducing a line of prebiotic sodas, marking the legacy beverage brand's first foray into the functional soft ...

Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...

‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Wavemaker strategist and self-confessed obsessive, ...

Coca-Cola has launched a new prebiotic soda, rivaling Gen Z favorites Olipop and Poppi. The drinks giant will introduce 'Simply Pop' later this month starting in parts of the West Coast and the ...

Prebiotic sodas typically use the plant-based fiber inulin, often from agave or chicory root, according to Julia Zumpano, a ...

Slice, a nostalgic soda that first appeared on grocery store shelves 41 years ago, has made a triumphant return — albeit with a twist. Last May, Suja Life, a health-focused beverage company ...

This move positions the beverage giant against established players like Olipop, SunSip and Poppi, who have successfully carved out niches in the prebiotic soda segment. Soda consumption in the US ...

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