The first is that building a search engine would be expensive and time-consuming, which makes sense -- search advert ...

You’ve gotta love these court cases against major tech companies if only for the discovery and testimony that come out ...

Cue warns that removing the search deal would ultimately hurt Apple and benefit Google: If this Court prohibits Google from sharing revenue for search distribution, Apple would have two ...

Apple has no intention of developing its own search engine, according to Eddy Cue, the company’s Senior Vice President of ...

A court filing in the Google monopoly case reveals Apple's lack of appetite for building a search engine or entering the ...

Apple's Senior VP Eddy Cue stated that developing a search engine is not a strategic priority for Apple due to the significant financial and resource investment required, the rapid evolution of ...

In court papers filed this week in Washington, DC, Eddy Cue, Apple's senior vice president of services, listed the reasons the iPhone maker does not want to create its own search engine.

In a new court filing this week spotted by Reuters, Eddy Cue, Apple’s Senior Vice President of Services, outlined why Apple itself would never develop its own search engine. Cue explains that ...

Apple's senior vice president of services Eddy Cue has explained why the iPhone maker does not plan to create a search engine like Google. In ...

In a declaration filed on Monday, Apple's senior vice president of services, Eddy Cue, asserted that Apple has no interest in creating its own search engine and would prefer to continue to use Google.

The US antitrust proceedings against Google are also about Apple's lucrative search deal. Head of Services Eddy Cue has now ...

While Eddy Cue’s explanations make sense, I’ll point out the obvious elephant in the room: the emergence of genAI software. ChatGPT Search proves to me that an Apple Search product is ...