Costco (COS) did something this past week that is unusual for a company operating in the new Trump era — successfully push back against a challenge to its diversity efforts. The giant retailer urged its stockholders to defeat a shareholder resolution from the National Center for Public Policy Research (NCPPR),

Trump signed an Executive Order, titled “Ending Radical And Wasteful Government DEI Programs And Preferencing."

In 2020, outrage over the murder of George Floyd, a Black man, by a White police officer, ushered in sweeping efforts to bring diversity, equity and inclusion, or DEI, to the federal workforce and corporate America.