Apple's mistakes and even lies about Apple Intelligence are ultimately the responsibility of CEO Tim Cook, but he's not going anywhere — and nor should he.

The failure of Apple Intelligence has caused a PR crisis for Apple, now the company needs to take accountability for overpromising and underdelivering.

Apple CEO Tim Cook today teased a new product announcement coming "this week." "There's something in the air," the teaser ...

The air floating up from Apple’s spaceship headquarters is starting to smell like fan-less laptop exhaust. In a post to X, ...

While we’re not expecting a full event, Apple has been rumored to release several key products in the spring timeframe, and ...

Apple CEO Tim Cook just teased the launch of a new device coming to its Air lineup this week. In a post on X, Cook posted a ...

Holi is being celebrated on March 14 this year. Apple CEO Tim Cook on Friday extended Holi greetings on social media by sharing a glimpse of the vibrant festival captured by an Indian CEO.

Apple CEO Tim Cook teased on Monday an upcoming announcement with a video on X widely expected to be a new MacBook Air.

Tim Cook is teasing a new Apple launch coming this week. The CEO kept his Monday X post brief with a simple caption saying, ...

Regarding iPad, Gurman speculated that the slates will follow the M4 MacBook Air in a different announcement. However, it's ...

In a cryptic post on X (formerly Twitter), Apple CEO Tim Cook appeared to confirm the release of a new product coming in the next few days. Cook shared a video showing the words 'There's ...