Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to ...

As smartphone hardware innovation stagnates, Apple and Samsung are touting AI-powered software upgrades, but consumer ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Artificial intelligence is transforming social media management for small and medium-sized businesses, helping them enhance ...

Our latest survey of 300 director-level and higher marketing leaders reveals a striking insight: 94% feel prepared to optimize for AI search, with 42% considering themselves “very prepared. “As the ...

Changing Role in Digital Marketing Khushboo, a global digital marketing expert with over five plus years of experience ...

Advanced data sets, hyper-personalisation and remapped infrastructures will be what it takes for the industry to scale and ...

The Rise of AI in Video Marketing According to Wyzowl, video content has become the backbone of digital marketing, with 91% ...

While the immediate post- ChatGPT era was all about chasing OpenAI, the current situation for AI firms is more conventionally ...

As AI evolves, its role in marketing will only grow. By embracing data-driven insights and AI-powered tools, marketers can unlock unprecedented levels of efficiency, creativity and ROI.