In the world of optics, where precision meets functionality, branding plays a pivotal role in defining a company’s identity.

To support these collaborations and assist with the retailer’s growth strategy across brands, Kirkland’s has retained Gordon Brothers to provide lease renewal services and new store site selection.

But over the past 12 months, the company’s internal design team has been staging a quiet glow up. Dubbed Ebay Evo (short for evolution), the project began as a makeover to Ebay’s core UX—and that work ...