If you want to sound like a true Internet subculture connoisseur, it’s worth brushing up on the difference between the Y2K and McBling aesthetics. What are the origins of the Y2K aesthetic?

Stranger Things did it with the eighties, Fear Street did the same with the nineties, and now it’s the noughties’ turn with Y2K. But if nostalgia serves only as the aesthetic, as the shiny ...

“The Y2K zeitgeist carried over a lot of ideas from ’60s space age aesthetics and ‘70s ultramodernism,” says Evan Collins, founder of the Consumer Aesthetics Research Institute. CARI ...

The Y2K fashion trend—known for its pink, bedazzled, and nostalgic aesthetic—has finally faded and its futuristic counterpart, Y3K fashion, is taking over. Y3K is a sci-fi-inspired fashion ...

I used to think the Y2K comeback was a corny cash-grab for nostalgia. But Denver's fashion scene made me realize the fun of the era.

Y2K fashion was more about attitude than aesthetics. And now, decades later, Gen Z has brought it back with a fresh twist, infusing nostalgia with irony, confidence, and a lil’ rebellion.

Ice Spice recently unveiled an alternate album cover for her upcoming Y2K album after the first received backlash, but according to Azealia Banks, she needs to scrap the entire aesthetic and start ...

For his spring 2023 collection, Brognano doubled down on a Y2k-meets-grunge aesthetic, with a shimmering abundance of flared low-rise jeans and sheer minidresses, reminiscent of the ocean’s ...