Roku is betting on their Data Cloud to provide better, more targeted advertising for media, agencies, and brand customers and more valuable advertising budgets to Roku. In this interview with Roku's ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...

Google released a detailed FAQ addressing advertisers' top concerns about PMax, including transparency, lead quality, and ...

Google's Martin Splitt answers whether adding an audio version of a blog article will impact the page's search ranking.

A new Google Ads Demand Gen Ads video enhancement will let you automatically create short-form videos from existing video ads ...

"After so many years in media and marketing, working with brands, media owners, leagues, and agencies, I'm excited to join VideoAmp where technology is at the heart of smarter planning ...

“After so many years in media and marketing, working with brands, media owners, leagues, and agencies, I'm excited to join VideoAmp where technology is at the heart of smarter planning, measurement, ...

YouTube upgrades Dream Screen with Google's Veo 2 video generation model, enabling faster AI-generated backgrounds and ...

Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

In other words, Nielsen hopes it can maintain its video currency crown despite three fervent competitors – Comscore, iSpot and VideoAmp – trying relentlessly to dethrone the TV ratings incumbent.

Also: Paramount and Nielsen make nice, the latest on ad industry employment, macroeconomic news and data in a nutshell, and ...