I’ve included the Value Proposition template in my Innovation Master Class. It’s a practical tool that anyone can use to craft a compelling value proposition that attracts customers ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...

And that will take some time. As AI programs reach maturity, so, too, will their value. Early-stage tools that are under the spotlight now for cost will succeed in the long run if they also ...

Despite strong quarterly results, doubts remain about Hims' unique value proposition and the sustainability of its growth in the telehealth market. I recently shared a note discussing Hims and the ...

More than R43 billion has already been withdrawn under South Africa’s new two-pot retirement system — and over R11 billion collected in tax revenue. If you are a business owner or head of ...

Considering the well-controlled nature of clinical trial designs which include randomization, double-blinds, and placebo controls, it may be impossible to accurately predict the value proposition ...

“When investors get to see the heart of these projects, then blockchain has created value in companies or countries that struggled to see investment before.” “Real-world mining was the heart ...

by Steve Blank Launching a new enterprise—whether it’s a tech start-up, a small business, or an initiative within a large corporation—has always been a hit-or-miss proposition. According to ...

With digital poised to reign as the dominant sales channel, and global competition on the rise, distributors can no longer view a value proposition as a luxury. In this market, a clear and actionable ...