“We feel optimistic about our progress on our ambitious journey to elevate the Under Armour brand,” Plank said during the analyst call. “This transformation is not just about immediate gains, it’s ...

Tyler Rutstein, a veteran of Adidas and Overtime, has been hired by Under Armour as its senior vice president of global brand and Americas marketing. In an email to FN, Under Armour confirmed ...

Under Armour only had 2.1% of the global sportswear market in 2023 (Euromonitor), down from 2.6% in 2016 and well behind market leaders wide-moat Nike (18%) and narrow-moat Adidas (8.3%).

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely fills the pages of The Drum. Armed with a new brand and product ...

Under Armour?s differentiated positioning, cutting-edge brand building, relentless production innovation and commitment to business transformation contribute to a social currency score commensurate ...

(Reuters) -Under Armour on Thursday raised its forecast for ... Last month, German peer Adidas managed to pull off a successful turnaround with upbeat sales in its latest quarter.