They have a transparent, minimalist design that makes ... from glow-in-the-dark options to festival-themed plugs (my inner emo kid is particularly drawn to the new Warped Tour model).

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They are a sort of subset of the emo aesthetic, but with cute blush on the nose and cheeks, brightly colored hair, hearts drawn under the eyes, thrifted or alternative clothing, mesh tees ...

I work in the editorial space, majorly on the beauty beat, so I have a full repertoire of lotions, potions and the like waiting for me in my bathroom vanity and makeup drawer. Make that drawers.