Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.

There are dozens of new releases every month, so leading into the holiday season I’ll be doing a toy-centric edition of ...

Toy Insiders has all the inside scoop you need on their “Hot 20” list of the toys that are likely to be this year’s holiday ...

Praised for their versatility and universal appeal, balloons made the list Wednesday of 12 finalists being considered for the ...

Pop Mart and other Chinese brands are seeing soaring sales in Southeast Asia, fueled by the region’s young, eager consumers.

This is a four-in-one Bluey playset from Moose Toys. It’s a plane that opens to reveal a hotel and a beach, and the nose of ...

In its first weekend in theaters, Greta Gerwig’s Barbie made $155 million, which means Mattel executives are ready for more ...

Like any other decade, the toys that shaped 90s culture reflect how society moves forward while still looking towards the ...