Social media users are divided over the new feature, with some saying people are "derangingly obsessed" with men's height.

Are they engaging in height supremacy? Tinder has been accused of superficiality after testing out a new paid preference that allows users to screen potential matches based on height.

Love is a lot less lucrative lately—if you’re the company that owns Tinder (MTCH), Hinge and OKCupid. Shares in Match Group ...