Fans of the chain’s Cantina Chicken menu are pitted against “trachickenalists” in ads that pitch the QSR as a chicken ...

KFC’s value meal did not turn its same-store sales declines around, but Taco Bell’s mix of menu innovation and value ...

As Yum! Brands CEO David Gibbs pointed out Tuesday, the U.S. quick-service industry has slogged through negative traffic for ...

Taco Bell is offering a new menu with five previously discontinued items, including the Tostada and Gordita Supreme.

Taco Bell has become so successful due to its compelling price points, which adapt to any economic environment. Its prices range from $1 to $11, and its value deals provide customers with more food ...

Taco Bell is celebrated for its array of tacos, burritos, and other Tex-Mex specialties and low prices. Although many of its dishes are often seen as indulgent and calorie-dense, there are strategies ...

Yum! Brands leverages Taco Bell’s innovations, while KFC and Pizza Hut lag. Learn why YUM stock holds a hold rating and its ...

According to Taco Bell's website, the chain describes the Cantina Chicken Bowl as a "bowl filled with slow-roasted chicken, seasoned rice, black beans, Avocado Ranch sauce, reduced-fat sour cream ...