Taco Bell is celebrated for its array of tacos, burritos, and other Tex-Mex specialties and low prices. Although many of its ...

Taco Bell is offering a new menu with five previously discontinued items, including the Tostada and Gordita Supreme.

Fans of the chain’s Cantina Chicken menu are pitted against “trachickenalists” in ads that pitch the QSR as a chicken ...

For the last few seasons, Adams has starred in a series of Taco Bell commercials that are impossible to miss. After his trade to New York, those commercials — and their nature — were ...

KFC’s value meal did not turn its same-store sales declines around, but Taco Bell’s mix of menu innovation and value ...

Want a Burrito-Fueled Wedding for 100 Guests at a Taco Bell Cantina? Totally Possible — Here’s How Then there's chef Jenn’s Crispy Thai Noodle Crunchwrap Supreme, made with marinated grilled ...

The item was reportedly eliminated from most Taco Bell stores in the mid-90s but is now quietly being added back to menus.

As Yum! Brands CEO David Gibbs pointed out Tuesday, the U.S. quick-service industry has slogged through negative traffic for ...

Taco Bell has become so successful due to its compelling price points, which adapt to any economic environment. Its prices range from $1 to $11, and its value deals provide customers with more food ...

Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable ...

But I think what this really needs is some pico de gallo and purple cabbage, two new ingredients for Taco Bell that really helped elevate its fantastic Cantina Chicken Menu. Priyanka: Since I don ...