The spot, which aired during the AFC championship game, reflects CEO Brian Niccol’s push to “get back to Starbucks.” ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...

A shift away from discounting and a 30% reduction in SKUs could refocus the brand’s identity and premium market positioning ...

Starbucks on Tuesday reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start ...

The Massa Drive location joins a national movement of more than 11,000 baristas fighting for workplace protections at the ...

Q1 2025 Earnings Call Transcript January 28, 2025 Starbucks Corporation beats earnings expectations. Reported EPS is $0.69, expectations were $0.68. Operator: Good afternoon. My name is Diego, and I ...

Thank you, Diego, and good afternoon, everyone, and thank you for joining us today to discuss Starbucks' first quarter fiscal ...

Advertising Niccol joined Starbucks in September to rescue the chain after boycotts, price increases and lengthy wait times prompted a rare decline in visits. He promised to deliver coffee to in ...

From transforming a blood-orange moon into the universe's largest Fanta vending machine, to designing the first electric ...

Q1 2025 Earnings Conference Call January 28, 2025 5:00 PM ET. Company Participants. Tiffany Willis - Senior Vice President, Investor Relations ...

Asian shares are mixed in muted trading after the U.S. Federal Reserve opted not to cut interest rates for the first time ...