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Just as U.S. Volkswagen dealers are gearing up to fight Scout Motors' plan to sell cars directly to consumers, Honda's U.S. dealer network is already gathering its troops to battle Sony Honda ...

The groundbreaking AFEELA 1 from Sony Honda Mobility debuts exclusively in California with a new, limited-time showroom in ...

A car? From Sony? Yep, it's really going to happen, with a little help from Honda. Sony Honda Mobility (SHM) showed the production version of its electric Afeela 1 sedan at the Consumer Electronics ...

In fact, dozens of pure electric models are set to debut by the end of 2025. The Sony Honda Mobility electric-car partnership has resulted in the Afeela brand, and its first model is the Afeela 1 ...

Honda will manufacture the electric vehicles at its plants, while Sony will provide in-car services, such as music and video accessories. The new company will sell “high-value-added electric ...

Core to Sony-Honda’s argument seems to be a real or perceived lead in automated driver assistance systems (ADAS). Representatives from the company noted that the car has 40 sensors. It’s the ...

Honda isn't exactly known for premium vehicles either, and Sony is a newcomer in the automotive space. Whether the promise of cutting edge entertainment in your car is enough to woo customers ...

Sony Honda Mobility certainly has more than a whiff of credibility ... Plans are afoot to build the first car in the series at an unnamed Honda plant in North America, with first deliveries in spring ...

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