Choosing the perfect date night spot is a skill, but choosing a romantic gift idea for your girlfriend? That’s a form of art. Valentine’s Day will be here sooner than you think, so time is ticking to ...

Sable Yong is a beauty writer, author, and co-host and co-founder of fragrance podcast, Smell Ya Later. Her debut essay ...

As we enter the New Year, it's a great time to reassess our signature scents. Business Insider spoke with three professional perfumers about the best scents and trends they see coming in 2025.

2024 was the year of fragrance. There's over 1.7 billion views on #PerfumeTok. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens), many made triumphant returns after years away ...

Business Insider spoke to three perfumers about the coming 2025 fragrance trends. Maximalist fragrances, like bold florals, are cycling back into popularity. Consider testing out a rice scent or ...

Researchers have explored the potential of deep neural networks (DNNs) in transforming fragrance design. By analyzing the sensing data of 180 essential oils, the DNN was trained using the odor ...

Make your perfume last all day with this helpful tip. For many of us, a quick spritz of perfume is the final touch we add before heading out of the house. The right perfume can be a game-changer ...

Every year, Bath & Body Works introduces a scent that it hopes will break through during the shopping season. It doesn’t have to smell like gingerbread. By Jordyn Holman On a Thursday evening ...

Products are independently selected by our editors. We may earn an affiliate commission from links. French women have long been a favorite fashion and beauty reference. Especially in the world of ...

New initiative leverages AI and cultural insights to create unique fragrances for Chinese consumers, enhancing brand success. "The Chinese fragrance market represents one of our industry's most ...