Though the soft drink itself is not the least bit mysterious, its name is. To this day ... As to where the red dot in the beverage's logo came from, so far the earliest examples we've found ...

Diet soft drinks are another household product ... and notable for its stylized logo, the unusual capitalization of its name ("TaB" rather than "Tab" or "TAB"), and its distinctively textured ...

The drink was formulated in 1893 by a small-town pharmacist in North Carolina named Caleb Bradham, and he first sold it under the name “Brad ... advice to drink soft drinks when we have ...