AbbVie’s Skyrizi was responsible for the highest TV advertising outlay in pharma in most months of 2024, but 2025 is starting ...

Viewers loved Flo, and a commercial icon was born. You may know Dean Winters from his roles on "Oz," "30 Rock," or "John Wick." But you're most likely to know him from the 150 TV ads he's made for ...

My argument is: If brands are willing to spend an NFL player’s salary on a blink-and-you’ll-miss-it commercial, then why not fork over $40 million more and produce some high quality TV?

Jeff Stewart, Chief Commercial Officer, emphasized the success of Skyrizi and Rinvoq, which delivered combined annual revenues of $17.7 billion in 2024, with Skyrizi achieving 57.9% operational ...

For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game.

In particular, recently launched drugs Skyrizi and Rinvoq have shown improved efficacy over Humira and other currently leading treatment options, which should support combined annual sales of ...

The 67th Daytona 500 will be Feb. 16 at 2:30 p.m. from Daytona International Speedway in Daytona Beach. The 500-mile race will consist of 200 laps around the 2.5 mile long track and is known for ...

Super Bowl commercials are a big focus every year, even if some people love to hate them more than enjoy them, because nostalgia makes everyone think, “Back in my day, things were so much better.” ...

More often than not, commercials ... TV screens. You can pay extra on streaming services just to remove them entirely, and most people take up those offers without hesitation. I’ve heard enough ...

while commercial broadcasters will comprise 37%. The rest of the spend will be made up by public broadcasters (9%), theatrical studios (8%) and pay-TV (7%). “Spend in 2024 was in line with ...

Two weeks ago, the powers-that-be warmed to the concept, seeing there was an opportunity to try something new with Super Bowl commercials after decades of hewing to formula. TV networks routinely ...