If so, one good place to start is deciding between serif vs sans-serif fonts. Serif and sans-serif fonts are the two major categories of typeface, each conveying distinct aesthetics and associations.

There are two general categories of typefaces:Serif and Sans Serif. Serif typefaces use small decorative marks to embellish characters and make them easier to read. Typefaces without these are ...

Is your made-up name rendered in a sans-serif type, with thiiiiiiiis much white space? Congratulations! You are a bland. The worst branding trend of 2018 is the one you probably never noticed.

In the food space, those sans serif signposts weren’t just used by straightforwardly forward-looking products like the food antimatter Soylent and meat-killing Beyond Meat, but a whole range of ...