Due to popular misconceptions about marketing, it's important that you familiarize yourself with the role of this wide-ranging function. That includes taking a look at traditional marketing ...

Therefore, advertising, public relations, social media and promotions are not marketing. They are examples of marketing communications (marcom) or integrated marketing communications (IMC).

you can use it to obtain leads and as a direct marketing or sales channel. Promoted posts and tweets are two examples of social media marketing. Affiliate marketing is one of the oldest forms of ...

Examples of business expenses range from insurance, utilities, interest, employee benefits, accounting fees, and marketing and advertising which includes promotion expenses. As mentioned above ...