Top teams like Samantha Prabhu's Chennai Super Champs have clocked Rs 3-4 crore worth of sponsorship deals, with expectations ...

An in-depth discussion with All Racquet Sports, the manufacturer behind the adidas pickleball line, discussing their ...

As pickleball continues to grow in popularity, a U.S. company hopes to bring its model of indoor pickleball franchises north ...

"I guess I live under a rock," the actor, 69, deadpanned to USA TODAY on the set of a new Super Bowl commercial for Michelob ...

The Global Sports Pickleball Pro & Challenger League and the Indian Open 2025, which are set for February 3–9, will come next. These leagues have opened up innovative channels for brands to ...

The Anheuser-Busch brand is betting that some "friendly competition" and big stars will help it stand out on the most crowded ...

India Inc’s December 2024 quarter results show a stagnant top line growth and a decrease in total expenditure, resulting in a ...

When Donald Driver became a Cousins Subs franchisee in 2022, the sandwich chain was counting on the Green Bay Packers ...

Bad weather is good business for indoor pickleball facilities — just ask Isabel Alonso. She’s the co-owner of Miami’s Dinko Pickleball Complex, which is normally open every day from 7 a.m. to 10 p.m.