News
prescription drug ads, senate
Digest more
United States of America is one of only two countries—along with New Zealand—that allows direct-to-consumer Pharmaceutical ...
That is a chief takeaway from the newly released Video Advertising Bureau (VAB) report, Dedicated to Your Good Health: How TV Drives Discovery & Encourages Education in the Pharma DTC Category.
To target pharmaceutical ads on TV would be a major financial escalation ... marketing or sales efforts directed toward doctors may be an easier target. “I don’t think the First Amendment ...
How would you feel if you knew your doctor was getting paid by big pharma? Would you still trust their medical advice? Every year, pharma and biomedical device companies spend billions on ...
Lawmakers have written several bills to limit or ban DTC pharma ads, and Sen. Jeanne Shaheen (D-N.H.) and then-Rep. Elissa Slotkin (D-Mich.) introduced legislation in the last Congress to target ...
SiriusXM Media Black listeners are 71% more likely than general market listeners to discuss an RX with their doctor after hearing an ad. SiriusXM Media’s proprietary multicultural audience ...
WASHINGTON — Pharmaceutical giant AbbVie paid health ... The payments show that the company is being far more aggressive in targeting doctors than competitors of comparable size.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback