We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

The singer and sartorial icon looked to soccer cleats and low-profile silhouettes when updating the sneaker style.

For its latest collaboration, Puma Golf has tapped fashion, print and interior designer Dani Dazey for a women's range that ...

Puma announced its partnership with Hyrox in June 2024, becoming the fitness race’s official apparel and footwear partner. To start 2025, the two have teamed up on a new collection, which includes ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more By getting your steps in, you're already on your way to a more active year ahead. But first, you need ...

From the athletes changing the women’s sneaker game to Mike Tyson becoming a heavy hitter in the cannabis industry, here are the biggest and most popular sports business stories this year.

Update, Jan. 16, 2025: We checked all product prices and availability. Our number one pick for the best orthopedic shoe ...

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This groundbreaking collaboration not only bridged the worlds of sports and music, but also revolutionized how sneakers were marketed, cementing their role as cultural symbols beyond the athletic ...