Instead, at every Olympics, organizers use visual symbols known as pictograms to represent each sport. Similar to icons marking bathrooms or no-smoking areas, pictograms work best when they’re ...

In all, 62 pictograms have been designed for the Olympics and Paralympic Games in Paris. While 47 of them are for each of the 47 sports disciplines in the Olympic programme this time ...

The Pictograms, which will play an important role in identifying Olympic sports and overall marketing, went on display at the two-year countdown to the opening of the Games. As one of the main ...

The need to communicate with international visitors who would pour into the Japanese capital city led to the first systematic use of visual, wordless icons at the Olympics – sports pictograms.