Ann Clark Cookie Cutters' number 1 cutter is the venerable gingerbread man. But even the G-man is only produced in runs of 500 at a time, maybe four times a week − not 40,000 in inventory.

To be honest, I wasn’t expecting there to be such a clear winner, but one of these cookie cutter sets performed so much better than the rest it’s the only one we really need to talk about.