A new billboard calls the iconic Shiner Bock “the original Texas G.O.A.T” but features a ram (male sheep). What gives?

The Buc-ee’s truck stop chain has sued a North Texas company, claiming that the company’s logo infringes on Buc-ee’s’ copyright, according to a copy of the complaint. The suit, filed in ...

IRVING, Texas — You may have seen a local gas station chain with a friendly looking anthropomorphic dog with a cape as its logo. And if you haven't noticed it, Buc-ee's certainly has.

DENTON — Jared Mosley faced what he knew would be a challenging time as he looked to guide North Texas through the transition ...

Popular travel center retailer Buc-ee's is suing a North Texas-based gas station ... filed in the Northern District Court of Texas. The Super Fuels logo features a brown, smiling dog in a red ...

Buc-ee's says a North Texas-based gas station is using a dog mascot logo in a way that too closely resembles Buc-ee's beaver mascot. According to the Federal Trademark Dilution Act, the owner of a ...